Prince Harry, supported by celebrities including Nicole Scherzinger, Gemma Arterton, Paloma Faith and Ricky Hatton, has launched Sentebale's #FeelNoShame campaign for World AIDS Day.

The initiative aims to encourage the public to share their secrets, from their worst fears to guilty pleasures. Prince Harry, who founded Sentebale with Prince Seeiso of Lesotho in 2006, said 'Globally, HIV is the second highest cause of death amongst those aged between 10-19 years old, and it is the number one cause of death across Africa. One tragic issue in particular is the shame and stigma linked to HIV. Today we will celebrate the sharing of secrets with #FeelNoShame, to help spread the word that eradicating the stigma surrounding HIV will help save the lives of many HIV-positive children'.